[SunRescue] [OT] Sun TV commercials

[Mike Nicewonger]

My perspective of this commercial was partly tongue-in-cheek humor, mostly
at the way the ad parodies the against the norm kind of movies.

My view is that Jack is going against the tide of the Wintel Mafia[tm] (OK I
just made that up..) I suspect those were MCSE's (Microsoft Corp. Software
Enforcers) chasing Jack around.

Persoanlly I like the whole line of commercials as just good entertaining
snips of film. Like others have said in this thread I agree that their
message is a bit muddled. I also can attest to the fact that oftentimes
un-informed clueless suit type managers are the one making critical IT
decisions without any understanding of the choice.....gee IBM sounds
good....(Insert favorite vomit sound here). I too have seem management
poo-poo GoodThings[sm] like Linux and Apache because of a perceived lack of
support. *sigh*

Mike N

Mike N
----- Original Message -----
From: "scohen - Stephen Cohen" <scohen at acxiom.com>
To: <rescue at sunhelp.org>
Sent: Friday, December 22, 2000 2:26 PM
Subject: RE: [SunRescue] [OT] Sun TV commercials


> Gregory,
>
> >Hmm, ok, so buying Sun == Loose Canon.  Offhand, I'd
> >say that's a bad association to be making.
>
> Brilliant!  I wish I'd have drilled this deeply into this.
>
> The ad is, indeed, not only ambiguous, but contradictory.  Superficially,
it
> wants to say "Sun is OK."  Yet, it conveys the message that it takes a
> "loose cannon" to take such a risk.
>
> On the other hand, it may also be 'tongue in cheek' about the association
> with a Sun purchase to loose cannon.  Could the ad be poking fun at the
> unqualified who may think of this as risky?
>
> Regards,
> Steve
>
> -----Original Message-----
> From: Gregory Leblanc [mailto:gleblanc at cu-portland.edu]
> Sent: Friday, December 22, 2000 1:13 PM
> To: rescue at sunhelp.org
> Subject: RE: [SunRescue] [OT] Sun TV commercials
>
>
> On 21 Dec 2000 17:27:00 -0600, scohen - Stephen Cohen wrote:
> > David Rouse writes:
> > >Sometimes the only meaningful information
> > >is buried in technical papers.
> >
> > This is not by accident.  It is actually by design.
> >
> > Those who understand what is found in the technical papers are very
> > typically NOT those who make the purchasing decisions.  Sun isn't
> marketing
> > its wares to those who know - it is addressing a far, far larger
audience.
> >
> > There used to be a saying "No one has ever been fired for purchasing IBM
> > computers."  While this is no longer true, it underscores that, all too
> > often, the quality of a purchasing decision is made by unqualified
> > observers.
>
> I thought of quoting this in my first message... :)
>
> > If, for example, a large financial institution had purchased something
> other
> > than IBM just a few years ago, its stock price may have suffered because
> > Wall Street may have seen a huge risk that the institution's data
> processing
> > would no longer be stable.
> >
> > Sun (and other companies) is trying to leverage the perception (one
which
> it
> > created several years ago) that it 'powers the internet'. The unstated
> > message being conveyed is that business can consider Sun to be a
low-risk
> > purchase decision.
>
> So, let me get this straight...  Sun is trying to be seen as the sure,
> safe computing purchase...  Sun runs an add, in which some is called a
> (and I quote) "loose canon".  This "loose canon" purchases Sun
> computers.  Hmm, ok, so buying Sun == Loose Canon.  Offhand, I'd say
> that's a bad association to be making.
>
> > Here is another example of how certain brain-dead decisions are made.
> > Despite the fact that Apache has hordes of developers working all over
the
> > world to incorporate the latest advances into this web service, my
company
> > purchased Netscape Enterprise Server and runs it on WindowsNT!  The
> > executive making the decision to reject Apache (on Linux, DEC Alpha, Sun
> > SPARC & Sun on Intel) said that it is too risky to rely on something
that
> > isn't supported.
>
> At least they're not using IIS (that's idiots information server) on NT.
> :)
>
> > One can lead horses to water . . .
>
> But cannot force them to drown in it.  It's good to know I don't work
> for the only company with stupid politics.
>
>     Greg
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