[SunRescue] [OT] Sun TV commercials

Stou Sandalski rescue at sunhelp.org
Sat Dec 23 01:30:17 CST 2000


> -----Original Message-----
> From: rescue-admin at sunhelp.org [mailto:rescue-admin at sunhelp.org]On
> Behalf Of Mike Nicewonger
> Sent: Friday, December 22, 2000 13:40
> To: rescue at sunhelp.org
> Subject: Re: [SunRescue] [OT] Sun TV commercials
>
>
> My perspective of this commercial was partly tongue-in-cheek humor, mostly
> at the way the ad parodies the against the norm kind of movies.

hehe yea

> My view is that Jack is going against the tide of the Wintel
> Mafia[tm] (OK I
> just made that up..) I suspect those were MCSE's (Microsoft Corp. Software
> Enforcers) chasing Jack around.

After watching that movie 50 times hehe I think Jack wants to break out of
the wintel crowd and go with something better... Sun, so his boss tells him
"don't rock the boat" i.e. just do as everyone does and go with the windoze
platform... jack is a loose cannon in the sense that he does his own thing
to solve the problem... if you've ever seen Cobra, he kicks ass and cleans
up the world but his boss and co-workers think of him as a loose cannon...
the comentator says "you gota chose between doing whats right and doing what
you are told", i.e. go with microshaft as everyone says... or go with sun
which is the right decision... and yea he is getting chased by the minions
of the evil empire from the north..

just my 2 stotinki

stou

P.S.
That comercial with the spaceships conveys a pretty clear message IMHO...
sun servers can sustain many hits while other servers fail....


> ----- Original Message -----
> From: "scohen - Stephen Cohen" <scohen at acxiom.com>
> To: <rescue at sunhelp.org>
> Sent: Friday, December 22, 2000 2:26 PM
> Subject: RE: [SunRescue] [OT] Sun TV commercials
>
>
> > Gregory,
> >
> > >Hmm, ok, so buying Sun == Loose Canon.  Offhand, I'd
> > >say that's a bad association to be making.
> >
> > Brilliant!  I wish I'd have drilled this deeply into this.
> >
> > The ad is, indeed, not only ambiguous, but contradictory.
> Superficially,
> it
> > wants to say "Sun is OK."  Yet, it conveys the message that it takes a
> > "loose cannon" to take such a risk.
> >
> > On the other hand, it may also be 'tongue in cheek' about the
> association
> > with a Sun purchase to loose cannon.  Could the ad be poking fun at the
> > unqualified who may think of this as risky?
> >
> > Regards,
> > Steve
> >
> > -----Original Message-----
> > From: Gregory Leblanc [mailto:gleblanc at cu-portland.edu]
> > Sent: Friday, December 22, 2000 1:13 PM
> > To: rescue at sunhelp.org
> > Subject: RE: [SunRescue] [OT] Sun TV commercials
> >
> >
> > On 21 Dec 2000 17:27:00 -0600, scohen - Stephen Cohen wrote:
> > > David Rouse writes:
> > > >Sometimes the only meaningful information
> > > >is buried in technical papers.
> > >
> > > This is not by accident.  It is actually by design.
> > >
> > > Those who understand what is found in the technical papers are very
> > > typically NOT those who make the purchasing decisions.  Sun isn't
> > marketing
> > > its wares to those who know - it is addressing a far, far larger
> audience.
> > >
> > > There used to be a saying "No one has ever been fired for
> purchasing IBM
> > > computers."  While this is no longer true, it underscores
> that, all too
> > > often, the quality of a purchasing decision is made by unqualified
> > > observers.
> >
> > I thought of quoting this in my first message... :)
> >
> > > If, for example, a large financial institution had purchased something
> > other
> > > than IBM just a few years ago, its stock price may have
> suffered because
> > > Wall Street may have seen a huge risk that the institution's data
> > processing
> > > would no longer be stable.
> > >
> > > Sun (and other companies) is trying to leverage the perception (one
> which
> > it
> > > created several years ago) that it 'powers the internet'. The unstated
> > > message being conveyed is that business can consider Sun to be a
> low-risk
> > > purchase decision.
> >
> > So, let me get this straight...  Sun is trying to be seen as the sure,
> > safe computing purchase...  Sun runs an add, in which some is called a
> > (and I quote) "loose canon".  This "loose canon" purchases Sun
> > computers.  Hmm, ok, so buying Sun == Loose Canon.  Offhand, I'd say
> > that's a bad association to be making.
> >
> > > Here is another example of how certain brain-dead decisions are made.
> > > Despite the fact that Apache has hordes of developers working all over
> the
> > > world to incorporate the latest advances into this web service, my
> company
> > > purchased Netscape Enterprise Server and runs it on WindowsNT!  The
> > > executive making the decision to reject Apache (on Linux, DEC
> Alpha, Sun
> > > SPARC & Sun on Intel) said that it is too risky to rely on something
> that
> > > isn't supported.
> >
> > At least they're not using IIS (that's idiots information server) on NT.
> > :)
> >
> > > One can lead horses to water . . .
> >
> > But cannot force them to drown in it.  It's good to know I don't work
> > for the only company with stupid politics.
> >
> >     Greg
> > _______________________________________________
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> >
>
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