[rescue] Divide and conquer

[ed at the7thbeer.com]

> ends of the market. I took a marketing class a few years ago, and
> Southwest was the subject of one of my marketing analyses. IIRC, one
> of the most remarkable things about them was that they had _always_
> been profitable. They also made every effort to not layoff people
> when times were tough... all food for thought...

Remember, they run a fleet of nothing but 737's.  If Sun made a "OneBox",
they would market themselves right out of the world.  Hence they need a
diversity of offerings, which in turn boosts operating costs, etc.  You
don't need to really innovate to offer cheap airfares on a 737.  ;)

-ed
-----------------
ed at the7thbeer.com